Boutique Hotel Meets Holiday Villa in This Mexican Oasis


Scouting for land with a local real estate agent in the small Mexican surf town of Sayulita, Robert Humble got an instant education in jungle topography. “We quickly realized that flat, level lots are pretty unattainable,” recalls the architect, who’s also founding partner and design principal of Hybrid, a multidisciplinary Seattle studio that designs, builds, and develops efficient, contemporary, contextually appropriate work that cultivates community throughout the West Coast and Canada. After touring a half dozen sloping sites surrounded by thick rainforest, he and his wife Nicole Johnson returned to the first—equally steep but whose lowest point from its residential street was met by a lush, undeveloped ravine. Its natural configuration assured an appealing sense of privacy. Humble’s team at Hybrid tried a few massing concepts, and the couple was sold on the location for Nico Sayulita, their and the firm’s first hospitality endeavor—and project—in Mexico, its moniker derived from Johnson’s nickname.

A series of five suites connected by a common party deck and an accessible rooftop, the 3,000-square-foot Nico is conceived to take advantage of the natural atmosphere provided by its forested site. “The empty spaces are the heart of the project,” says architect Ilse Cárdenas, coprincipal of Mexico City studio Palma, which collaborated with Hybrid on the modular system of concrete linear cubes that have been strategically stacked to descend the hill. “Everything is porous, and we closed as little as we could.” Each side of the volumes is either glazed, solid masonry, or left open to the elements, depending on purpose. The rooms feature walls of operable windows for protection from rain but also the ability to cross-ventilate, while the central stairwell is exposed to appreciate surrounding vistas but covered by a roof for comfort and safety when climbing between levels.

Nico Sayulita Reflects the Architectural Heritage of Its Surroundings

a soaking tub in the bedroom of a ground floor suite at Nico Sayulitaa soaking tub in the bedroom of a ground floor suite at Nico Sayulita
On the lowest level of Nico Sayulita, a ground-up, five-key Mexico property by Hybrid and Palma that mixes the qualities of a boutique hotel with those of a rentable private villa, the bedroom of the 560-square-foot Jungle suite features a custom soaking tub and floor made of local bricks. Photography by Alex Herbig.

“What was important to me,” Humble continues, “is that Nico represent the architec­tural heritage and built typology of Mexico, which, in a lot of cases, is concrete columns, slabs, and infill,” that create a contemporary style with roots in Mexican modernism. This gridded building system also gave him the flexibility to continue tweaking the hospitality concept long into the design phases. What it became is something between a boutique hotel and a rentable private villa: Visitors can book a single suite, a few, or all five, and they share the rooftop with jacuzzi as well as the lap pool and chef’s kitchen, located on an open-air “social level surrounded by sunlight, foliage, and amazing views,” Cárdenas describes. Rather than a full staff, a concierge team provides a meet-and-greet and offers a host of personalized activities—from a private chef and on-site yoga class to local excursions. “It’s a guest experience that offers both the autonomy or privacy of an Airbnb with all the services of a boutique hotel,” explains Humble, who is exploring future Nico hotels in Morocco, Thailand, and elsewhere in Mexico.

The Property Invites Guests into the Jungle

Walking distance from both the town and the beach, the property is in a low-scale neighborhood, and its profile remains respectful of that density. From the street, the building appears just two stories tall. However, once inside the gate, the structure is built three additional levels down into the jungle, each height providing a unique experience in nature for guests. At the lowest story is the most private abode. Nestled in the tree canopy, this 560-square-foot suite features a romantic circular soaking tub, flooring of local brick, and three private terraces built around existing tree trunks. Each room has a different layout, arranged to take advantage of their specific vistas, sunlight throughout the day, and ocean breezes, though all contain their own bathroom, a wet bar in blackened steel, and a sitting area, sometimes located inside, sometimes outside on terraces that seem to float among the foliage.

the exterior of a boutique hotel in Mexico with unfinished-concrete linear cubesthe exterior of a boutique hotel in Mexico with unfinished-concrete linear cubes
The project’s 3,000 square feet are contained in a stacked composition of unfinished-concrete linear cubes, with sides open or closed to form suites, terraces, or amenities spaces. Photography by Luis Díaz.

Nature is the focus of Nico Sayulita, and the interiors let the environment take center stage. The material palette in the suites is subtle—concrete, wood, steel—and all the furnishings are handcrafted in Mexico, many custom-made. “Though we sought restraint, a lot of thought was put into each piece,” Cárdenas says. The Palma team engaged a group of Mexico City–based designers including Roberto Michelsen to create bespoke beds, side tables, and chairs, all of which use rounded geometric forms to complement the complex’s stark architectural expression. A few furniture pieces provide a pop of earthen color, like a red terrazzo drinks table by Guadalajara-based En.concreto and a striped textile on the cushions of a pair of armchairs by Zapopan-based Stown Design, but most maintain their natural patinas. A black-and-white abstract artwork by Diego Hernández Beauroyre hangs above each bed. “Bringing in these works makes the project feel Mexican and contemporary without going the Frida Kahlo route,” Cárdenas adds, referencing the tendency toward clichéd depictions of the infamous Mexican painter that travelers can find in other hotels across the country.

In Nico’s social spaces, material colors were inspired by the Pacific Ocean views. A Guadalajaran fabricator created the custom sky-blue tiles that line the pools. A stucco-clad bathroom off the party deck wears a lightly pink-brown hue. “The feeling we’re looking to convey is informality,” says Humble, who also hired Mexico City studio Trama to create the hospitality brand’s retro-inspired graphic design. “Nothing is precious or pretentious.” In the laid-back beach town of Sayulita, it’s truly of the place.

Inside a Hospitality Gem in Sayulita, Mexico

ceramic tiles line the lap pool at this hotel/villaceramic tiles line the lap pool at this hotel/villa
Accent colors of custom elements on the property’s social level are inspired by nature, such as the ceramic tiles lining the lap pool and the earthen stucco covering a gangway-accessed bathroom. Photography by Luis Díaz.
a cement staircase visible from the exterior of this Mexican boutique hotela cement staircase visible from the exterior of this Mexican boutique hotel
A central cement staircase climbs four of the building’s five stories, providing all suites access to the pool deck, kitchen, and rooftop with jacuzzi. Photography by Luis Díaz.
inside the Jungle suite at Nico Sayulitainside the Jungle suite at Nico Sayulita
The Jungle suite’s floor-to-ceiling steel-framed glass doors were fabricated in Mexico City. Photography by Luis Díaz.
decking runs the length of a lap pool at this villadecking runs the length of a lap pool at this villadecking runs the length of a lap pool at this villa
Cumaru decking runs the length of the 40-foot lap pool. Photography by Luis Díaz.
a guest bedroom in the Horizon suite at Nico Sayulitaa guest bedroom in the Horizon suite at Nico Sayulita
Beneath the Horizon suite’s commissioned piece by local artist Diego Hernández Beauroyre are Roberto Michelsen’s custom bed, side tables, and lamp; all the hotel’s furnishings were sourced in Mexico. Photography by Alex Herbig.
glass windows enclose the Papelillo suite at a boutique hotelglass windows enclose the Papelillo suite at a boutique hotel
In the Papelillo suite, a side table by Stown Design stands between armchairs by Anna Cuadra. Photography by Alex Herbig.
the rooftop of a boutique hotel overlaid with concrete beamsthe rooftop of a boutique hotel overlaid with concrete beams
On the rooftop, where concrete beams frame views of the Pacific Ocean, vintage Verner Panton chairs line Michelsen’s Zig Zag dining table. Photography by Luis Díaz.
the pool-deck at a Mexican boutique hotelthe pool-deck at a Mexican boutique hotel
A table by En.concreto furnishes the pool-deck level, an informal gathering place for visitors to swim, socialize, and dine on a meal made in the custom stainless-steel kitchen, either prepared themselves or by a private chef. Photography by James Ewing.
a cozy and contemporary bedroom at a villaa cozy and contemporary bedroom at a villa
The Papelillo and all suites have operable windows to allow visitors to control sunlight, air, and vistas to the surrounding rainforest; the stainless-steel cabinetry is custom by Hybrid and Palma. Photography by Alex Herbig.
a powder room in clay pink shadesa powder room in clay pink shades
A powder room’s stucco wall stain and concrete sink, both custom, were hand-colored and mixed on-site. Photography by Luis Díaz.
ceramic tiles line a lap poolceramic tiles line a lap pool
The pool’s custom tiles were made in the Jaliscan capital of Guadalajara. Photography by Luis Díaz.
an indoor tub inside the Jungle suite at Nico Sayulitaan indoor tub inside the Jungle suite at Nico Sayulita
The Jungle suite’s tub is 6 feet in diameter. Photography by Luis Díaz.
a blackened-steel wet bar in a suite at the Nico Sayulitaa blackened-steel wet bar in a suite at the Nico Sayulita
The Horizon and all suites have custom blackened-steel wet bars; the terrazzo side and concrete dining tables are by En.concreto and the daybed is custom. Photography by Alex Herbig.


hybrid: alex herbig; scott goodner.

palma: regina de hoyos; diego escamilla; juan luis rivera; luisa rizo; constanza ponce de león; josué granados; nia jorquera; josé mendéz.

paar taller: landscape architect.

trama: custom graphics.

abm acero: steelwork.

adrián ramírez siller: general contractor.



taplong: tub fittings (jungle).

inblock: bricks.

la laguna: tile (pool).

stown design: lounge chairs (horizon), coffee table (papelillo).

anna cuadra home accents: armchairs (papelillo).

through decada: chairs (rooftop), bench (papelillo), green chairs, table (pool), daybed (horizon).


en.concreto: tables.

grupo urrea: sink fittings.

westinghouse: ceiling fans.

cemex: concrete.

perdura: wall coating.

grupo argos: decking.


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